Twitter

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What the Tweet is it all about?

by Fran Prisco

Everyone is talking about it.  Everyone is signing up for it.  Just what is this Twitter thing all about?  Twitter is quickly becoming the number one spot on the Internet for people to connect.  It is a part of the new Social Media revolution.  Social media is a new way that people discover, share and read news and information on the Internet through social networks or micro blogs such as Twitter.  It is transforming people into content providers, not just content readers.  So how does Twitter fit into this profile?

Jack Dorsey founded Twitter in 2006 and its headquarters is in San Francisco, California.  It has quickly become on of the most popular site on the Internet with an Alexa popularity rating of 48 (the 48^th most popular website on the internet).  Twitter is a free social networking service that allows users to share information through 140 character posts.  Links to images, videos and just about anything on the Internet can be shared in these posts.  These 140 character blasts of information are called Tweets.  Next time you hear the expression “have you Tweeted today” you will know exactly what is being talked about.

So what is the value of all of these Tweets to businesses?

Businesses are finding that Twitter is a great place to share information on their companies, converse with prospects and customers and offers a whole new way of advertising.  A good way to see if Twitter is good for your business is to analyze your objectives by asking “how would Twitter help achieve my business objectives?”

• Would you like to connect and network with others in your industry?
• Would you like instant access to what is being said about your business, industry, products or brands?
• Would you like to be able to send out advice, press releases, article links or other ideas to your prospects at a moment’s notice?
• Would you like to monitor what is being said about your customers to get a better idea of how to serve them?

If you answered yes to any of these questions than it might be time to give Twitter a try.  It is easy to set up an account.  Once you have your account set up you can easily customize your Twitter page to match your business personality.  The next step is to start following people or companies that have an interest in your industry.  For example, if you sell gardening tools you might search for “gardening” and follow those who have an interest in gardening.  Once you are following others, they will know you exist and hopefully follow you.

It is now time to start Tweeting.  Tweet about your business, industry, specials or answers to your follower’s questions.  It is a great way to make yourself the expert in your field.  Pass on information and know-how to those that are following you and they will want to learn more about you.  Twitter and social networks as a whole are quickly becoming a valuable marketing tool for businesses of all sizes.  It just might be time to jump on board.

Need help setting up your Social Media Marketing program?  Call eMarketMe at (714) 514-3196 or by email service@emarketme.com.

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